In both local and global communities, the Internet has created a new source of revenue for businesses.
Today more than 77 percent of Internet users make purchases online.¹ Between 2004 and 2005, Internet purchases increased 22 percent and totaled $143.2 billion in sales.²
Selling products and services online allows small businesses to target potential customers within their own communities or around the world.
More and more people prefer to shop online. In a recent survey of holiday shoppers, some of the reasons why survey respondents preferred online shopping are listed below.³
Once launched, an ecommerce site, unlike a physical location, requires little overhead and creates improved efficiencies in point-of-sale transactions, which result in increased profits.
An ecommerce website offers still another profit-earning advantage for small businesses: Open 24 hours a day, seven days a week, a "virtual storefront" continues to generate revenue even when the owner is asleep or away.
¹ e-commerce guide
² comScore Media Matrix, 2006
³ Yahoo! Small Business, Harris Interactive and Jupiter Research, November 2005